Sponsorship & Advertising

Technical Requirements

DieselNet Business Pages

Size of the page

The standard page size is about one to two letter format pages, as determined when the page is printed. As a guideline, please keep the combined size of the page html and graphic files below 500 kB. Large pages may load slowly—depending on the quality of network connection—discouraging visitors from viewing them and defying their purpose.

The page should be easy to read, without the need to scroll horizontally, in the 1024×768 screen resolution. We also encourage mobile-compatible design, so the page be also legible on mobile devices.

Page format

The required page format is HTML5, using UTF-8 character encoding. To ensure clean, error-free code, your page must validate using the W3C consortium page validator, validator.w3.org.

The page should use cascading style sheets (CSS) for formatting. Please use the W3C CSS validation service at jigsaw.w3.org/css-validator to ensure correct CSS syntax.

Graphics can be included as .gif, .jpeg, or .png files. It is a good programming practice to optimize graphics files for size. For example, there is no need to use 256 color palette .gif if the image can be presented with acceptable quality using 16 colors.

You can use JavaScript, but please ensure that the scripts execute without errors. All of the scripts must be included with the page—the page cannot include <script> links to third-party servers.

You can use video using the HTML5 <video> tag. The maximum video file size is 5 MB. Please do not use Flash, Java or other embedded objects.

Standard components

The page should include contact information—company name, mailing address, phone, email, etc.—placed preferably at the bottom of the page. You may provide that information with the page or, if you don't, we will add it to your page.

We will also add a standard reply form and a link to DieselNet, at a fixed position at the bottom of the screen.


  • Size: 728 × 90 pixels (w × h)
  • Format: gif (can be animated), jpg, png
  • Maximum file size: 50,000 bytes


  • Size: 180 × 150 pixels (w × h)
  • Format: gif (can be animated), jpg, png
  • Maximum file size: 35,000 bytes

Vertical banners

  • Size: 160 × 600 pixels (w × h)
  • Format: gif (can be animated), jpg, png
  • Maximum file size: 50,000 bytes